And we're excited to offer "The Glades" to customers as a complimentary book and eBook to be enjoyed on NOOK or another BN eReader software-enabled device."įathom Communications-an Omnicom company specializing in launching companies, brands, products and properties-working on A&E's behalf, developed the concept and partnership with Barnes & Noble and is managing this unique marketing initiative. "We believe our crime and murder mystery-loving customers in particular will enjoy the opportunity to read the script before the show airs. "We are honored to partner with A&E to launch its new drama series with an innovative book-centric promotion that taps our expertise, retail, online and digital channels and reaches our loyal customer base," said Patricia Bostelman, Vice President of Marketing for Barnes & Noble. "'The Glades' book has all the right ingredients to be essential summer reading and drive awareness for the series premiere in July." "We're excited to be partnering with Barnes & Noble on this unique promotion," said Guy Slattery, SVP of Marketing for A&E. The promotion will be featured at and cross-promoted on A&E's on-air and online properties. To leverage the popularity of eBooks and Barnes & Noble's digital content leadership, a free eBook version of "The Glades" will also be featured on BN.com and in the company's eBookstore, available for immediate download to be enjoyed on Barnes & Noble's award-winning NOOK eBook Reader or on hundreds of popular mobile and computing devices with free BN eReader software including iPad, iPhone, iPod touch, BlackBerry, PC, Mac and more. A free copy of "The Glades" will also be shipped with BN.com orders through July, marking another industry first. A complimentary copy of "The Glades" will be offered to in-store customers, while supplies last. In a television and book industry first, A&E has transformed its pilot script of "The Glades" into both a physical and digital book with a breakthrough promotion and distribution through Barnes & Noble's retail, online and digital channels to drive awareness for, and engagement with, its new, original drama series in advance of the show's broadcast premiere.īeginning June 9, "The Glades" book will be featured on in-store displays in nearly half of Barnes & Noble's book stores across the country, reaching millions of book-loving Barnes & Noble customers. ![]() (NYSE: BKS), the world's largest bookseller, to drive tune-in for its new original drama series "The Glades," which premieres on A&E on Sunday, July 11 at 10:00 PM/ET. NEW YORK, June 9, 2010-A&E Network announced today the launch of an innovative and exclusive marketing partnership with Barnes & Noble, Inc.
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